Open Brief by Sony Creative
Soundwaves is a project conducted by SONY to create a teaser trailer for a new kids game where the character navigates through imaginative garden. The game is intended to be a fun experience and avoids violence. The game is equally about learning to master navigation of the levels, the experience of enjoying music and celebrating nature.
My approach was to design and create an abstract world where the character - in this case, a sphere - navigates through the levels of the game. Since the target audience are children aged 7-13, I tried to create a more childish animation for the teaser trailer.
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