Consumers have to make many (and sometimes difficult) choices every day: choosing the right health insurance, comparing headphones, or signing a private lease contract. Where do you go for advice in the Netherlands? Consumentenbond. The new campaign, which has been developed in collaboration with Dept, clearly illustrates the large number of choices. With the pay-off "Make it easy for yourself", it is also immediately clear that Consumentenbond is making these choices a lot easier.