As part of the Vodafone Portugal team, I worked on the creative development of Smart Replay, a project focused on bringing a new way of experiencing TV to Vodafone customers.
My role covered different parts of the project, from developing the visual identity and branding to creating the digital assets needed to launch and communicate the service. I worked on the design and adaptation of Meta advertising formats, the structure and visual direction of the website pages, as well as the overall look and feel across the different touchpoints.
I designed and adapted assets for the Vodafone website, customer mobile app, Meta and other digital advertising formats, as well as different placements and responsive sizes. This involved working within each platform’s specific requirements while making sure the key message, hierarchy and visual impact remained clear and consistent across the full campaign ecosystem.
