As part of the Vodafone Portugal team, I worked on the creative development of Smart Replay, a project focused on bringing a new way of experiencing TV to Vodafone customers.
My role covered different parts of the project, from developing the visual identity and branding to creating the digital assets needed to launch and communicate the service. I worked on the design and adaptation of Meta advertising formats, the structure and visual direction of the website pages, as well as the overall look and feel across the different touchpoints.
I also created an explainer video for the Smart Replay TV platform, focusing on making the experience easy to understand while keeping the communication aligned with the Vodafone brand. The project involved translating a digital product into a consistent visual experience across multiple formats and platforms.