By November 27th, Netflix will launch their new blockbuster film ‘The Irishman’. The new movie it's directed by Martin Scorsese. The film tells the story of Frank Sheeran, together with Russell Bufalino and Jimmy Hoffa.
Me assignment was to approach to focus on 'iconising' the actors and the film. Netflix has quite a cool mindset/strategy for their marketing campaigns. It's called 'Earn Before You Buy' which basically means that they'd rather do one really cool thing instead of becoming part of the general noise. This can be achieved through any media, so don't restrict your creative thinking. My assignment was to create social content for Facebook and Instagram platforms.
Instagram Stories
Social media posts for Facebook and Instagram
Augmented Reality filters for Instagram and Facebook
Interactive Poster
Virtual Reality experience